H2U Celebrates Dual Milestones: First International SROI Certification in Global Marathon Industry with Tanaka Marathon; Appointed Official Sponsor of the World Masters Games 2025 in Taipei & New Taipei
As the World Masters Games 2025 approaches, H2U announces a double milestone: the company has been named an official sponsor of the Games, integrating the collective strength of its seven flagship brands to support athletes from around the globe; and its subsidiary SportNote, together with the Shu-Kang Active Living Association, has completed the Social Return on Investment (SROI) report for Taiwan’s Tanaka Marathon, which has been officially certified by Social Value International (SVI). This marks the world’s first marathon-themed SROI report to be listed on SVI’s official website, showcasing H2U’s leadership in advancing health promotion and sustainable impact.
As an official sponsor of the World Masters Games 2025, H2U will unite its seven brands—Everyday Health, SportNote, HikingNote, CyclingNote, BasketballNote, BaseballNote, and FitnessNote—to contribute to the event through digital content and on-site engagement, while also encouraging participation in community sports. SportNote will provide real-time race coverage and pace runners for the half marathon and 10km categories, while HikingNote’s app will launch the “Forest Gems Challenge,” inviting participants to explore the natural beauty of Taipei and New Taipei. Through these efforts, H2U aims not only to promote healthy living but also to embody its vision of “Whole-Life Health in Every Scene.”
On the sustainability front, H2U achieved a breakthrough by commissioning the Tanaka Marathon—one of Taiwan’s four major international marathons—for SROI analysis by SVI in the UK. The evaluation revealed that every NT$1 invested in the event generated NT$4.27 in social value, including benefits in health promotion, local economic growth, community cohesion, and cultural preservation. By converting the Tanaka Marathon into a quantified, internationally recognized sustainable event model, H2U has set a new benchmark for the global sports industry.
H2U stated: “This report represents a significant milestone for the sports industry, demonstrating that marathons can generate measurable impact across health, economy, and society. We hope this framework will guide more organizations in applying ESG principles and impact investment to sports events.”
As the lead architect of the Tanaka Marathon SROI methodology and certification, H2U is among the few teams in Taiwan with internationally certified expertise in impact measurement. Leveraging innovative sports technologies and professional event design, H2U enables companies and governments to transform single-day marathons into year-round programs of social impact. Looking ahead, H2U will continue to expand its ecosystem around health technology, sports promotion, and sustainability, linking individuals, communities, and society to lead Taiwan’s sports industry onto the global stage.
About H2U
H2U is a pioneer in digital health and a global top-50 digital healthcare company, recognized as Taiwan’s leading brand in the field. Its core mission is to scale personalized health solutions through digital health technologies, extending healthy lifespans through innovation.
H2U eXamine holds 80% of Taiwan’s health check-up information platform market, serving over 2 million people annually.
H2U eXpert provides corporate health services to more than 400 companies.
H2U also operates Everyday Health, Taiwan’s top health media outlet, alongside SportNote and iFit, Taiwan’s largest online communities for sports and weight management.
Through its digital platform H2U pano, the company offers “whole-life health” services to all age groups. Recognized internationally, H2U has received awards including the BCCT “Best Wellbeing Innovation” Award (2023), APEA “Inspirational Brand” (2024), HBR “Ding-Ge Innovation Award” (2024), and was named in the Financial Times High-Growth Companies Asia-Pacific 2025, as the only Taiwanese company in digital health.
The Tanaka Marathon: A Global Model for Community Spirit and Social Impact
Held annually in November, the Tanaka Marathon is one of Taiwan’s four premier international marathons, renowned for its hospitality, festive atmosphere, and vibrant community participation. Each year, the event attracts over 16,500 runners and mobilizes more than 8,000 volunteers, making it the largest community-engaged sports event in Taiwan.
The SROI evaluation covered aspects such as runner satisfaction, health improvements, sponsor brand recognition, regional economic impact, and volunteer engagement—quantifying its holistic social value.
A New Benchmark for Corporate Sponsorship
As ESG becomes central to corporate decision-making, SROI reporting provides measurable indicators of social value creation. The Tanaka Marathon case demonstrates how every corporate investment in sports can yield tangible returns in health, community engagement, and sustainability—beyond simple brand exposure. This sets a new precedent for companies to evaluate sponsorships based on social impact, shaping more strategic and sustainable partnerships in the future.
